Noodoll

Noodoll is a contemporary lifestyle brand born out of the desire to add a touch of fun, colour and uniqueness to everyday life, and is inspired by children’s imagination. Noodoll was born in 2009 from an illustrated book by YiYing Wang featuring a cast of characters made from rice and noodles. The company started with just two plush toys, Ricemon and Riceroar. Since then, Noodoll has grown to a team of eight and continues to create new characters and products year on year.

Noodoll are also very close to Five Little Diamond’s heart. They were the first brand we stocked when we opened in 2014, and we are THRILLED to have them back with us once again 💛