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About Us

FIVE LITTLE DIAMONDS started life in our vintage shop on ETSY. Founded in 2011 with a focus on unique vintage and bespoke curios, it has grown to the shop it is today.
After a few years building the 5LD brand on Etsy, officially opened in 2014. We sell quality established brands from all over the world and also specialize in items and brands you wouldn't necessarily find on the high street- we like to be different. If you are looking for a gift or present for your loved ones, or merely want to treat yourself, 5LD is choc-full of toys, decorations, keepsakes and forget-me-nots.

We focus on high quality well-made products rather than momentary fads. Our selection includes both new and retro items, blending classical, kitsch and flower power! Toys and home-wares can be found at 5LD, helping to create magical moments for the young and the young-at-heart. Because the shop is 100% run by a bright and ambitious young mum, we are able to offer a personalised and unique shopping experience.

Our vintage items focus on mid-century Scandinavian designers- for example Cathrineholm, Erik Kold and Tomado - but also include kitsch 1950's ornaments and toys such as Lefton and Edward Mobley. We are more than happy to source items for you and often do so for our followers on Instagram- our social media of choice. All our jewellery and vintage items can be found in our Etsy shop (click here to view).

We stock design-led gifts, toys and homewares from brands such as Ava's Dreams, A Little Lovely Company, My Little Pony, Funko, Miffy, Wu and Wu, Tokidoki and Care Bears and always have exciting new brands on their way to us.
Hello, my name is Cathleen-Ann (but you can call me Cathy!), the owner of Five Little Diamonds. A few years ago I left my job at a major retailer as a Visual Merchandiser to build the dream that is Five Little Diamonds and also help me to spend more time taking care of my seven year old daughter, Rosina. I have a diploma in Interior Design from the National Design Academy and have been featured in some leading design magazines, highlighting my unique and warm design style.
With the opening of I am now on my way to accomplishing my dream of supporting my daughter whilst spreading a lot of love and happiness to my ever expanding customer-base.
Five Little Diamonds is a UK based online shop, run by myself, and helped sometimes by my daughter Rosina.
If you have any questions please send us an email at