About Us

FIVE LITTLE DIAMONDS started life as a vintage shop on ETSY. Founded in 2011 with a focus on unique vintage and handmade treats, it has grown to the shop it is today.

After a few years building the Five Little Diamonds brand on Etsy, www.fivelittlediamonds.co.uk officially opened in 2014. We decided to celebrate our love of nostalgia and sought out quality established brands from all over the world to stock in our shop. However, being an independent retailer ourselves, we also wanted to champion other small businesses and brands you wouldn't necessarily find on the high street- we like to be different!

Ten years later and we are still focusing on high quality well-made products rather than momentary fads. Our selection still includes both new and vintage toys and homewares. We love helping to create magical moments for the young and the young-at-heart. Because the shop is 100% run by myself (although occasionally my eleven year old “helps”), we are able to offer a personalised and unique shopping experience.

We stock design-led gifts, toys and homewares from brands such as Tenderleaf Toys, Moomins, My Little Pony, Miffy, Noodoll, Alice Apple and Care Bears, and always have exciting new brands on their way to us.



Hello, my name is Cathy and I’m the owner of Five Little Diamonds! A few years ago I left my job at a major retailer as a Visual Merchandiser to establish Five Little Diamonds and also help me to spend more time taking care of my now eleven year old daughter, Rosina.

With the opening of www.fivelittlediamonds.co.uk I am now accomplishing my dream of supporting my daughter whilst spreading a lot of love and happiness to my ever expanding customer-base.

From product sourcing to website design, wrapping orders to managing our social media; even the person who answers your emails- that’s all me, Cathy!

Five Little Diamonds is a UK based online shop, run by myself, and helped sometimes by my daughter Rosina.



If you have any questions please send us an email at info@fivelittlediamonds.co.uk.